Primally Pure

During the summer, you might have your sun protection routine down pat. When you know you’ll be spending extended time in the sun, you apply your favorite sunscreen. You’re always ready for fun (or chores) in the sun. While the seasons may change, protecting your complexion when you spend extended time in the sun is still important. Even in the fall, a mineral SPF stick can be good to have nearby.  Keep Your Summer Sun Protection Around  You might spend less time in the sun going into the fall, but you’ll likely still be spending time outdoors here and there. It’s beneficial to be ready for those times. Being ready is as simple as keeping sun protection handy. You might keep a mineral sunscreen stick or cream in the bathroom cabinet for spending extra time outside in the sun. This same tip applies to any season. You’ll always be ready to enjoy time in the sun. Carry Some SPF with You You don’t have to be as vigilant as you might be during the summer, but having...

Let’s be real: sun care can feel overwhelming. From misconceptions that promote avoiding the sun at all costs to shady sunscreen ingredient lists, protecting your skin can feel muddy at best. But with some transparency and knowledge to guide your choices, you can gain the clarity and confidence to enjoy the sunshine-filled days. Myth: I Have to Wear Sunscreen Every Second of the Day, Right? Fact : If you have “sun-xiety,” slathering on SPF before leaving your house might feel mandatory. The truth is, the sun isn’t inherently harmful. Sure, overexposure during peak sun hours with zero protection from sunscreen and clothing layers can cause serious sunburns.  However, mindful sunlight exposure that reconnects the body with nature in short bursts can do wonders for your health and well-being. Think of sun care as a balance between responsible, nourishing light exposure and an organic sun cream . Myth: All Sun Care Products Are Created Equal. Fact : Unfortunately, man...

Looking for carry-on-approved clean skincare products? Whether you're adding a new stamp to your passport or heading on an impromptu weekend trip, caring for your skin while you’re away doesn’t have to feel like a compromise. With natural, nourishing ingredients, from tallow based sunscreen to botanical body sprays, here are four non toxic products to care for your skin wherever you land.  Subtle Skincare For glowing skin on the go, cleansing oils are a must-pack. Using the scientific principle that like attracts like, an oil-based cleanser supports balanced, healthy skin. Opt for a cleansing oil with a skin-loving blend of nourishing, cold-pressed oils that doesn’t strip the skin’s natural moisture barrier. Instead, this blend helps detoxify, dissolve build-up, and deeply cleanse without over-drying for truly radiant skin. Hydration Hero Replenish and rebuild your skin’s moisture barrier with a potent, powerful moisturizer. Opt for natural ingredients like ethicall...

Much to the delight of moms everywhere, teen skincare has come a long way from the days of the overly fragranced, overly processed products we grew up with. Today’s teens are smart and looking for clean, non-toxic options that are fun, effective, and safe. Help your teen curate a healthy beauty kit with the following ideas.  Non-Toxic Tinted Lip Balm A swipe of tinted lip balm can give subtle color while keeping lips soft and hydrated. The best versions use plant-based oils, butters, and natural pigments instead of synthetic dyes and petroleum. This makes them gentle enough for daily wear while adding that polished, “I just woke up like this” vibe. Soothing Mist for Skin or Stress A cooling facial mist is one of those products teens love to use after cleansing or a stressful class. Look for one made with gentle botanicals like aloe vera, blue tansy, and lavender. It can help calm redness or refresh the complexion and doubles as a stress reliever during a busy schoo...

With more people than ever caring about what they put on their skin, the ingredient list on a high-quality natural deodorant is the best place to start. The perfect formula can keep you fresh while caring for the delicate skin in this area. Here’s a closer look at some exceptional natural and organic deodorant ingredients and why they work so well together. It’s 2025; you don’t have to use toxic deodorant ingredients to keep odor at bay. Tallow from Grass-Fed Cows While it might not be the first ingredient you’d expect in a deodorant, ethically sourced tallow from grass-fed cows is a nutrient-dense base that supports skin health. Tallow helps condition and protect underarm skin. It creates a nourishing barrier, making it especially helpful for those with dryness or sensitivity. Naturally Mined Baking Soda Baking soda has long been a go-to deodorant ingredient because it neutralizes odor. But take it a step further. When naturally mined and in a smaller grain, it offer...

By using a natural deodorant without harsh ingredients or chemicals, you can keep odor away and give extra care to your underarms. Who doesn’t want the best of both worlds from their non toxic deodorant? Thoughtfully chosen supportive ingredients work in harmony with your body. Here are a few tips for staying fresh while nourishing delicate underarm skin. Natural Deodorant A Nourishing Ingredient Base Start with a deodorant made from nutrient-rich ingredients. For skin health, ethically sourced tallow from grass-fed cows is a moisturizing powerhouse with omega fatty acids. Beeswax supports lasting hydration and is also powered by antibacterial and anti-inflammatory properties. Coconut oil offers similar benefits to help keep skin clear of bacteria while supporting healing. Neutralize with Natural Odor Fighters A small amount of naturally mined fine-grain baking soda is a proven ingredient for neutralizing odors without synthetic chemicals or irritation, one of the man...