Primally Pure

A gentle alternative to retinol, Bakuchiol is a natural ingredient that promotes healthy aging without stripping the skin barrier. But what makes this powerhouse ingredient a natural vitamin A alternative that delivers retinol-like results? What Is Bakuchiol? Bakuchiol is an antioxidant-rich seed extract from the Babchi plant. Used in traditional Asian medicine for centuries, it's gained traction as a modern, plant-based alternative to retinol for its powerful skin-regenerative properties. To understand why Bakuchiol is a natural, healthy aging option, it’s important to understand what retinoids and retinol are. Retinoids are any chemical compounds derived from vitamin A (think of retinoids as an umbrella term). Retinol is a type of retinoid that’s less intense than other retinoids. You’ve probably heard of retinol products as the skincare gold standard for smoother, more youthful-looking skin. While retinol requires chemical conversion to become active in the skin...

If sun and sand are in your forecast, you’re probably packing a beach bag. When it comes to staying protected, turn to natural products that deliver deep nourishment without chemicals or compromise. Here are three clean beach bag must-haves to pack alongside towels, sunnies, and sandals. Slather on Safe Sun Protection For a full day outdoors, an organic sun protection cream is the way to go, and here’s why. Conventional sunscreens often contain chemicals that can contribute to sensitivities, allergies, and even imbalances in the body. Not at all what you want after a day of fun in the sun. Instead, a mineral, non-nano zinc oxide tallow based sunscreen contains nutrient-dense ingredients that protect the skin with purity. The non-nano zinc oxide in its mineral-based formulation creates a physical barrier on the skin, reflecting rays rather than allowing them to be absorbed, like chemical-based sunscreens. Once you find SPF made with ethically sourced tallow from grass-...