Primally Pure

You’ve probably heard the age-old saying, less is more . That philosophy definitely applies to skincare. Cutting down on the number of products you use and prioritizing quality ingredients could do more for your skin than an elaborate skincare routine. With thoughtful and effective formulas for products like face serum and traditional clean skincare tools like a Gua Sha stone, your skin may look smoother and healthier than ever. If you’re wondering where to start, these straightforward tips for clean skincare could set you in the right direction. Look for Shorter Ingredient Lists Make the most of a limited-product skincare routine by looking for limited-ingredient skincare formulas. They can help you nourish your skin with better-for-you ingredients that prove less can be more. A clean skincare brand prioritizing sourcing methods, looking to small family farms, and wildcrafted botanicals may be your best bet for an effective skincare routine. Remember Your Vitamins Wit...

Have you fully transitioned to a clean skincare routine? Completely revamping your skincare routine doesn’t happen overnight. You have to try new products, explore different brands, and find what works for you. With social media, specialty beauty stores, and an expanding skincare market, it may feel like the process never ends. Don’t worry—even if it feels like you’re nowhere near as clean a routine as you want. There are some milestones, like using a clean face serum and skincare tools, that indicate you’re heading in the right direction. Ingredient List Read-Throughs One of the first signs that you’re well on your way to clean beauty expertise is regularly reading ingredient lists. At the start, you may not recognize every ingredient, so you’ll have to do your research and familiarize yourself with ingredients that naturally support the look and feel of your skin. Some potentially harsh skincare elements can hide in long ingredient lists, but you can avoid this hiccup b...