Primally Pure

Summer officially has your full attention. It’s all about those long days, outdoor plans, and of course, skin that's seeing the sun again. This is exactly when sun protection becomes a bigger part of your skincare routine. If you've been skeptical of thick, white formulas or chemical-loaded ingredient lists, there’s good news. It’s the summer of natural, mineral-based sunscreen! Here are four reasons this kind of sunscreen makes the cut this sun-drenched season. Non Nano Zinc Oxide That Goes on Sheer One of the biggest complaints about sunscreen is the dreaded white cast. Non nano zinc oxide, when formulated thoughtfully, goes on far more sheer than conventional options. Non nano means the zinc oxide particles are large enough that they do not penetrate the skin barrier, but not large enough to leave behind a chalk-like residue. Sunscreens made with non nano zinc oxide often go on lighter while still delivering UVA and UVB protection. Tallow-Based Formulas That...

There’s a lot of “gentle” language in skincare right now. But what does it really mean? A product can claim to be mild and still strip the skin’s barrier, disrupt its natural balance, or rely on synthetic ingredients that certain skin states simply may not tolerate well. Truly gentle skincare isn’t about being less effective. It’s about working with your skin rather than against it! Consider Your Skin’s Microbiome The skin’s microbiome is a living ecosystem of beneficial microorganisms that live on the skin’s surface. When that ecosystem is balanced, skin can look and feel more supported. You may notice fewer blemishes or less irritation. When it gets disrupted by harsh surfactants or synthetic preservatives, the result can be dryness and irritation. A non toxic and natural body wash that respects the microbiome can help you avoid this. Look for those crafted with skin-supporting ingredients like aloe vera juice, coconut oil, and shea butter that cleanse thoroughly witho...

Are you heading out on a beach vacation this summer? It’s time to think about the natural self-care essentials you’ll be bringing along. Between sun, saltwater, and hours spent outdoors, the right products make a real difference in how your skin and hair hold up. Reaching for a natural dry shampoo made with clean ingredients, for instance, is a good place to start. Here are three natural essentials worth adding to your beach vacation bag. A Natural, Reef-Safe Sun Cream No beach bag is complete without sun protection, and the ingredients matter about as much as applying it. For prolonged sun exposure, consider a natural, organic sun protection cream made with non nano zinc oxide, which provides mineral-based UVA and UVB protection. Reef-safe options are a must if you’re spending time in or near water full of wildlife. A mineral sun cream that also supports the skin barrier with ethically sourced tallow from grass-fed cows covers two bases at once, keeping your routine r...

The cleanest skincare routines have something in common: They keep it simple. No 10-step processes, no ingredient lists that look like blocks of text. Just thoughtful choices made with nourishing ingredients that work with your skin. If your current routine feels more exhausting than restoring and misses the mark when it comes to softer, more radiant skin, these three everyday practices may be the refresh you need. Massage in Natural Body Butter After a Bath or Shower The path to softer, more radiant skin can start immediately after hopping out of the shower. Right after patting dry, and while your skin is still warm and damp, massage in a rich almond and vanilla body butter (or any aromatic experience you prefer). A natural body butter made with clean ingredients, such as ethically sourced tallow from grass-fed cows and botanical oils, can leave skin genuinely nourished. The warm, subtle scent of almond and vanilla also transforms this five-minute step into a ritual wort...

Making the switch to non toxic skincare doesn't have to feel like a complete overhaul. Some of the most meaningful changes come down to a few targeted swaps in your existing regimen. Starting with a trustworthy, non toxic deodorant that works is one of the simplest first moves you can make, and it tends to open the door to a fuller routine refresh from there. Swap Your Conventional Deodorant for One That Pulls Its Weight Deodorant is a product most people use daily without a second thought. Conventional options can contain synthetic fragrances, aluminum compounds, and other ingredients that may disrupt the skin. The shift to non toxic is as easy as the few seconds it takes to apply deodorant. Look for those crafted with coconut oil, ethically sourced tallow from grass-fed cows, arrowroot powder, and naturally mined baking soda, which help neutralize odor in different ways. For sensitive skin, baking soda-free versions are usually also available. There’s also non toxic...

You don't need a spa appointment to feel like you've treated yourself to a bit of rest and relaxation. What you do need is a little intention, the right products, and enough time to actually be present while you use them. That can certainly be easier said than done. So, light a non toxic candle in the bathroom, let the scent settle into the room, and let that be the signal that this time is yours. Start Before the Shower A dry brush is one of those tools that looks simple but delivers. Before you turn on the water, spend a few minutes moving the brush in light, short strokes toward your heart, starting at your feet and working upward. It wakes up the skin, encourages circulation, and sloughs off what the day has left behind. It's invigorating in the best possible way, and it only takes a few minutes to feel the difference. Step into the shower right after, and you'll notice your skin already feels more alive. Make Your Shower Count This is where the rit...

There's a unique kind of tired that comes at the end of a full active day. Whether you spent it hiking, working outdoors, sweating through a workout, or just logging long hours on your feet, your skin tends to feel it too. Sun, sweat, and movement all pull something from your skin, and the products you reach for afterward can make a real difference in how it heals and recovers. Here are a few non toxic products worth having in your post-activity rotation, and why each one earns its spot. Reapply Your Deodorant Without the Guilt After a sweaty day, reapplying deodorant is usually top of mind, but the ingredients you're reapplying matter. A non toxic deodorant that works uses gentle, nourishing, and antibacterial ingredients like ethically sourced tallow from grass-fed cows, naturally mined baking soda, and essential oils to neutralize odor rather than block your body's natural processes. Give Your Body Skin Some Attention Sweat pulls moisture from the skin as...