Primally Pure

Everyone wants the “natural glow,” but most glow advice starts in the wrong place: a filter, a highlighter, or a five-step routine borrowed from someone else. Real glow starts earlier, with what actually goes on your skin day to day. If a product list is full of hard-to-pronounce ingredients, that's usually the first sign the glow is artificial. Here are three secrets to the real natural glow. 1. Protect the Glow You're Cultivating Glow and sun damage cannot coexist for long. Redness, dullness, and premature fine lines happen when skin gets more sun than protection. That's a real problem for anyone with sensitive skin, since many sunscreen formulas trade comfort for coverage. A sensitive face sun cream formulated with mineral ingredients and a lightweight tint can offer broad-spectrum protection while evening out tone, so sun care and glow can finally be the same step instead of a trade-off. 2. Feed the Skin Barrier First A strong skin barrier is what makes skin look like ...

If you've scanned the ingredient list on any natural self-care product and spotted essential oils, you might assume they were added mainly for the scent. That's part of it, but in well-formulated natural products, essential oils are added for a few reasons.  Several key essential oils provide functional benefits that work alongside core ingredients to complement each product's purpose. Here's a closer look at what essential oils contribute across three common self-care products. In Natural Deodorant, Essential Oils Soothe and Protect Eucalyptus and peppermint are two of the essential oils you’re likely to find in a natural deodorant with activated charcoal . While the two oils blend to offer a cleansing, aromatic experience, their inclusion is more significant.  Eucalyptus can provide protective and purifying benefits that complement the formula's odor-fighting ingredients, while peppermint offers a cooling effect that may help soothe the underarms and reduce irrit...

Your skin puts up with a lot over the summer. UV exposure, heat, and humidity are environmental factors that stress your skin in many ways. They may disrupt the skin barrier, cause discoloration, and affect your skin's texture.  What can you do to promote skin tone and texture recovery this fall? It can come down to a few skincare choices. A few key ingredients and application strategies can put you on the path to supporting skin and achieving the results you want most.  Start with What You're Doing Every Day The biggest factor in any recovery routine is what you're doing consistently. If you already routinely apply a morning or nightly moisturizer, consider moving to a tallow moisturizer for the face , specifically one formulated for barrier repair.  This is the kind of moisturizer made with ethically sourced tallow from grass-fed cows, emu oil, and, notably, blue tansy. It can help reinforce the skin's barrier function and support its ability to retain moisture, resis...

Many people treat body wash as a quick step before the “real” skincare begins. Body wash is often seen as the step that “takes away” oils, dirt, and impurities, setting the stage for other skincare products.  But what if your cleanser of choice was the first step? What if it didn’t just remove dirt and impurities but also gave back to and supported the skin? And what if the step immediately after you shower reinforced that support?  Well, it can! It comes down to your choice of body wash, and goes from there with your body butter. The Skin-Supporting Potential of Non Toxic Body Wash A clean non toxic body wash does what many conventional cleansers don't: it removes what needs to go without erasing what needs to stay. Conventional body washes can rely on harsh surfactants and sulfates that can disrupt your skin's moisture barrier and microbiome, the ecosystem of beneficial bacteria that helps regulate moisture and protect against irritants.  A formula crafted with clean, ...

If you have sensitive skin, you've probably developed a habit of checking the ingredient list of every skincare product you reach for.  Sometimes, reactions come from ingredients that seem innocent on the label, and decoding what's actually in your skincare can feel overwhelming.  There are many natural skincare ingredients well-suited for sensitive skin. Here are a few to look for.  Tallow: A Biocompatible Powerhouse  Ethically sourced tallow from grass-fed cows is one ingredient that brings a lot to the gentle skincare conversation. What makes it particularly interesting for sensitive skin is its biocompatibility.  Tallow contains fatty acids, lipids, and other compounds similar to those found in the skin. These compounds can be readily absorbed and used by the skin. They can even help repair and support the skin barrier, the outermost layer of skin that helps lock in moisture.  Its gentle, skin-compatible nature makes it perfect for a wide range of skinc...

Scent has a way of setting the mood. Some scents are bright and invigorating, while others are calm and soothing. Eucalyptus is one of those aromas that feels both invigorating and grounding, making it a natural anchor for a morning routine.  Some natural and organic deodorant ingredients include eucalyptus essential oil, often blended with complementary scents. If you adore the scent of eucalyptus, welcoming it into your morning ritual is easier than you might think! Surround Yourself with Eucalyptus in the Shower What if you could turn an ordinary, everyday shower into an aromatic experience? It all starts with a clean non toxic body wash made with eucalyptus! Whether that is eucalyptus and lavender for a more soothing start or bergamot and eucalyptus for something more uplifting, you can turn a routine rinse into a sensory experience.    A gentle body wash made with coconut oil, aloevera juice, and olive oil can help keep you clean and refreshed without disrupting yo...

There are several natural deodorants, many offering different benefits, that help target the reason they exist in the first place: odor. Some natural deodorants are crafted with soothing botanical oils and moisturizing ingredients like blue tansy and ethically sourced tallow from grass-fed cows. Others are formulated with magnesium hydroxide instead of baking soda for those seeking a particularly gentle option. And then there are those made with activated charcoal. You might wonder, “Why activated charcoal?” What makes this ingredient different and worth adding to your regimen?  Charcoal Goes After Odor at the Source One reason activated charcoal shows up in multiple natural deodorants is its structure. Activated charcoal is highly porous, giving it a large surface area that allows it to bind to, or adsorb , odor-causing microbes and toxins, neutralizing them on contact. In a natural deodorant with activated charcoal , that means odor control that works at the microscopic level, ...